iCoolhunt provides brands with rich, timely and objective information about the drivers of change in consumer lifestyles and behaviour. It does so by aggregating and analysing relevant information generated by digital trendsetters.

iCoolhunt is a first mover in the use of artificial intelligence for predicti+J40ve monitoring of emerging consumer trends, bringing a fully-fledged scientific approach to a traditionally opinion-led industry. Its NextAtlas platform leverages proprietary algorithms and artificial intelligence methodologies to detect new trends that are statistically likely to become mainstream.

Atlante Ventures Mezzogiorno fund first invested in July 2012.