Wish List started its business offering a gift box of physical objects: Wish List’s gift boxes are available with different prices and allow the beneficiary to choose between products of various categories. Who buys the gift, pays the entire service: the beneficiary only must choose his gift and wait for the item to arrive home by courier at no charge.

The Wish List box allows companies to maximize the appreciation of the gift received from employees or customers and allows customization to have a corporate gift with an exciting and elegant presentation. The business model offers elevated scalability opportunities due to its wide range of segment targets.

Atlante Seed invested in the project in May 2015.